Target Más Que 2023 (Hispanic Latino Culture Campaign)

Target's Más Que (which means "more than") aims to celebrate the richness of Latino culture within and beyond cultural heritage moments. During the 2023 campaign, I was able to learn more about the initiative, translating research into actionable insights to lead our creative team to powerful and resonant results across digital, social, video, audio, and beyond.

As a result of our Q2 2023 efforts, the campaign received a 9% lift in Campaign awareness (compared to the same period in 2022) and a 15% increase in unaided brand linkage. The assets from the campaign continue to be leveraged in 2024.